- About Aurco.

 

AURCO began in 2021, in a hospital room I never imagined myself in. Kidney failure forced me to slow down in a way I had never allowed. My body whispered what my spirit had been saying for years:
“Pour into yourself the way you pour into everyone else.”

From that moment, AURCO stopped being just a hair company —
and became a promise.
A promise to honor our bodies.
A promise to choose rest as a ritual.
A promise to grow inward as deeply as we grow our hair.

What started with raw extensions and healthy-hair expertise has grown into something softer, richer, and more aligned:
a whole ecosystem of WELLthy living.

AURCO is now where beauty meets ritual and where women return to themselves.
Through herb-infused oils, scalp care, grounded luxury essentials, and our AURGROWTH community, we teach women how to create a life that feels good to live in — not just look good from the outside.

And this is only the beginning.

We are building a world where women gather around long tables for AURGROWTH Community Dinner Parties, share breath and healing at our wellness retreats, replenish their spirits in the future AURCO Wellness Spa, and reconnect with themselves through intentional, simple [rich]uals woven into everyday life.

Our core values are simple:
softness, intention, nourishment, community, and wellth.
We believe that taking care of yourself is an act of devotion, that beauty is a reflection of inner balance, and that every woman deserves a lifestyle that supports her whole being.

AURCO is for the women who lead with heart.
For the women healing quietly.
For the women building beautiful lives from the inside out.
For the women who crave grounded luxury — not for aesthetic, but for feeling.

At AURCO, we believe in:

Softness as strength.

A woman who slows down is not falling behind — she is aligning.

Ritual over routine.

The small things — brushing your hair, sipping a juice, applying oil — become life-changing when done with intention.

Wellness that feels like home.

Your hair, your body, your space, your spirit — all of you deserves care.

Growth inward and outward.

Healthy hair is beautiful, but a WELLthy life is transformational.

Earth-made ingredients and elevated simplicity.

We choose what’s clean, natural, nourishing, and intentionally crafted.

Community as medicine.

We are creating spaces — wellness retreats, AURGROWTH community dinner parties, salon rituals, and sanctuary-style experiences — where women feel safe to breathe, connect, and evolve.

Luxury that feels lived-in.

Not loud, not performative — grounded, warm, and beautifully accessible.

Becoming HER.

The woman who honors her boundaries, listens to her body, nurtures her roots, and allows herself to bloom.


If you’re here, you’re part of us.
Welcome to the AURCO family —
a sacred, soft, powerful sisterhood where we grow inward, upward, and together.